Good Record-keeping Helps New Business Owners Avoid Tax-time Headaches

Liquor Store Merchandising and Disposable Breathalyzers

9 July 2021

Terra Fields

If you operate a liquor store, you're missing out if you're not offering your customers disposable breathalyzers. For one thing, by selling breathalyzers, you'll be helping to protect them from the ruination that a single DUI can cause. Fines and jail time reduce the amount of money they'll be capable of spending at your store.

Plus, today's disposable breathalyzers are very profitable for your business while remaining extremely affordable for your customers. They are also intuitive, simple to use, and easy to transport:

• Most designs are small in size and easily fit into a pants pocket or purse
• Utilize crystals that change in color when a certain BAC% threshold has been crossed
• Are available in several BAC concentration levels from .02% to .08%

In addition, offering breathalyzers to your customers can help you demonstrate that your store is a responsible retailer of spirits. And contrary to what you may think, this won't dampen their celebratory mood. Rather, selling breathalyzers helps to place your store above the competition because it says you truly care about your customers.

1. Where to Stock

Since most disposable breathalyzers are small, you should place them where they will be most conspicuous. Put them on the counter, upfront, and by the register. Most designs are pen-shaped, very distinct, and look great next to the cigarette lighters, airplane mini's, phone chargers, and pocket flashlights. Additionally, placing them upfront gives your cashier an excellent opportunity to upsell the breathalyzers to every customer.

2. Going Promotional

An even crazier idea that might better benefit your business as a whole is to just give the disposable breathalyzers away with each sale. You could set it for one specific day or a specific period of time like a week. This is the ultimate way to demonstrate that you care about your customers and want to keep them safe. Doing this a surefire way to create consumer loyalty to your business. Your sales figures are bound to go up.

Lastly, if you're considering this promotion, don't forget to advertise it heavily, both over the airwaves and on social media. For any promotion to be effective, you must generate a huge amount of publicity. And always target promotions for the first of each month if most of your store's clientele is low-income. 

If you use these tips, you could see success in selling breathalyzers. To learn more, reach out to companies that sell single-use breathalyzers. 

Share